You have been hired to help with search strategy for a new restaurant that has several locations in Southern California and a new location in San Diego.  

Which of the online ad formats  would you choose?  leaderboard, medium rectangle, full banner, and wide skyscraper, rich media, etc.

Explain why you think it will be effective

What type of creative will you use for the most display advertising effectiveness?

Explain the creative in detail and why you think it will drive results

Give 4-5 metrics you will focus on to measure success.  Refer to some of the search success measurements and be specific

How will you ensure the restaurant has high online search results?

Explain how you will drive new customers and balance your paid search advertising and organic search engine optimization, what type of site content will you use?

Describe "berrypicking"  for a searcher's behavior.

Explain how you will optimize pay per click copy.

 Explain 3-4 of the search ads available today and why you believe they could be effective

What are some of the latest trends / metrics here you believe search marketers should pay attention to for successful campaigns? https://www.seo.com/blog/23-search-engine-facts-and-stats-you-oughta-know

 Give an example of a product / service / restaurant etc. you searched for in the past year or so, how did you go about the search?  How many results did you click on?  How much time did you spend etc?

• Explain the 3 types of search ads