You have been mandated to work on the development and execution of a new vegan oriented meal product. This product would be targeted to higher-income consumers and be available via at-home delivery to destinations across Canada from your production facility in Winnipeg, Manitoba.

Identify and illustrate four different types of environmental forces - from a traditional PEST analysis - that may affect your marketing decisions. Detail some of the implications from each of these forces that may cause you to adopt specific marketing strategies and tactics. Your answers should be real, practical and NOT theoretically oriented. Your answers should impact and guide a REAL marketing plan.