You have been retained by a start-up that produces software that it sells to businesses across the world, and it does not have a mission as yet. You read somewhere that a mission statement answers some basic questions which are:Who are our customers?What are our customers needs?How can we as an organisation help to satisfy these needs?What environmental factors need to be taken in account?Who are our stakeholders?

Q.4.1With these questions in mind craft a mission statement for the start-up.(5)

Q.4.2Describe the evaluation criteria for B2B market segmentation(10)