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You have been working with your marketing team on a segmentation analysis for a new restaurant. Everyone has been working hard on this, and one
You have been working with your marketing team on a segmentation analysis for a new restaurant. Everyone has been working hard on this, and one of your team members suggests that you limit your market segmentation analysis to a single variable in order to simplify the process. Because you read Chapter 6 you know that his statement is:
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