You have choosed a Canadian company, named Coffeetime.com (Coffee Time) which is a franchised restaurant coffee shops their product is coffee and snacks and the target country that your company with be exporting its product(s) to is UK united kingdom . Your group will take on the role of an internal international marketing team whose job to to assess the target country, determine the opportunity and develop a detailed marketing plan.It must be written in the voice of the International Marketing team of your company presenting their and analysis and recommendation to the company's CEO and CMO.

Now explain and research in details about the Marketing Strategy- clear and specific identification and description of the target market