You have conducted some market research for style and size of products you want to use to launch your business. The market research has indicated the following sales price ranges will be optimal for your area depending on style of products you choose to sell:

?Collars

oWith pricing at $20 per collar, you can expect to sell 30 collars per day.

oWith pricing at $24 per collar, you can expect to sell 25 collars per day.

oWith pricing at $28 per collar, you can expect to sell 20 collars per day

?Leashes

oWith pricing at $22 per leash, you can expect to sell 28 leashes per day.

oWith pricing at $26 per leash, you can expect to sell 23 leashes per day.

oWith pricing at $30 per leash, you can expect to sell 18 leashes per day.

?Harnesses

oWith pricing at $25 per harness, you can expect to sell 25 harnesses per day.

oWith pricing at $30 per harness, you can expect to sell 22 harnesses per day.

oWith pricing at $35 per harness, you can expect to sell 20 harnesses per day.

Additionally, you will need to compare your break-even points for the following target profits for each area of your business to determine your prices:

?Collars

oBreak-even

o$300 target profit each month

o$500 target profit each month

?Leashes

oBreak-even

o$400 target profit each month

o$600 target profit each month

?Harnesses

oBreak-even

o$500 target profit each month

o$650 target profit each month

_A_ C D | E F | G H i __ COLLARS LEASHES HARNESSES L Sales Price 5 S S L 1 Fixed Costs g A Contribution Margin S S S i i BreakEven Units {round up) 14 i i Target Prot 5 300.00 5 400.00 5 500.00 E E BreakEven Units {round up) 20 g A Target Profit 5 500.00 5 600.00 S 650.00 A A BreakEven Units {round up) 25 ||lM HNHI Milestone Two Contribution |_ argin Analysis COLLARS Contribution Margin LEASHES HARNESSES Sales Price per Unit Variable Cost per Unit