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You have decided to buy a Coach bag for somebody special. Coach is a luxury leather goods company that specializes in handbags, wallets, briefcases, and
You have decided to buy a Coach bag for somebody special. Coach is a luxury leather goods company that specializes in handbags, wallets, briefcases, and luggage. You want this present to be special but cannot purchase anything more than $600. The person you are buying for has very specific tastes in accessories. What level of involvement would be appropriate for this shopping experience? [ Choose ] What influences will be important in determining which handbag you will buy? What motive would a consumer have to purchase a Coach bag in particular, using Maslow's hierarchy? Psychological
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