Question
You have decided to launch a new snack food business. You will face many questions as you move towards opening day. The questions will focus
You have decided to launch a new snack food business. You will face many questions as you move towards opening day. The questions will focus on a production orientation, a sales orientation or a market orientation. Select the appropriate orientation next to each question about your business below.
A. How many tins of popcorn balls should I try to sell through each store? SelectMarket OrientationProduction OrientationSales OrientationItem 1
B. What are the most popular snacks in my area, and how are tastes changing? SelectMarket OrientationProduction OrientationSales OrientationItem 2
C. What kind of advertising would lead to the highest level of customer purchases? SelectMarket OrientationProduction OrientationSales OrientationItem 3
D. What is the highest output of popcorn balls I can cook up in a day? SelectMarket OrientationProduction OrientationSales OrientationItem 4
E. When and where do people most often buy food gifts in my area? SelectMarket OrientationProduction OrientationSales OrientationItem 5
F. Where can I buy cooking supplies at a cost that will allow me to make and sell my snacks profitably? SelectMarket OrientationProduction OrientationSales OrientationItem 6
G. Are popcorn balls viewed as an affordable treat or unhealthy junk food by customers? SelectMarket OrientationProduction OrientationSales OrientationItem 7
H. What commercial kitchen space is available locally, and how much is the hourly rent? SelectMarket OrientationProduction OrientationSales OrientationItem 8
I. Should I demonstrate the making of popcorn balls at home parties where I can sell the finished products? SelectMarket OrientationProduction OrientationSales OrientationItem 9
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