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You have decided to pursue a transnational strategy in order to maximize lululemon's local responsiveness for Chinese consumers. The key to profitability in the Chinese
You have decided to pursue a transnational strategy in order to maximize lululemon's local responsiveness for Chinese consumers. The key to profitability in the Chinese market will be lululemon's ability to leverage its network of suppliers to maintain highquality products, even if the overall pricing structure must be lower to appeal to the Chinese consumer. The entry mode into China that will best accomplish this is through:
Exporting from an existing network of suppliers
Establishing a wholly owned subsidiary that includes manufacturing, marketing, and retail operations
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