You have developed agood value(less expensive)mobile phone that isgood quality. The great thing about the phone is that it is easily updated as it has the ability to replace components (arc) of the phone. You call this phone, the 'blocphone'.

You see your main competitor as theiPhone. Customers are not noticing your phone however. In an effort to get customers to purchase your phone, you decide to offer a 'decoy' phone to bring attention to yourblocphone. Answer the following question.

a) Describe this phone usingvalue,qualityand 'ability to replace components' (arc) in relation to the iPhone and the blockphone if are want the decoy to use the attraction effect.

b) Describe this phone usingvalue,qualityand 'ability to replace components' (arc) in relation to the iPhone and the blockphone if are want the decoy to use the compromise effect.