Question
You have developed a self-study certification system for those who need credit hours for recertification by your state's social welfare office. The system operates at
You have developed a self-study certification system for those who need credit hours for recertification by your state's social welfare office. The system operates at virtually no cost, i.e., there is no marginal cost. A marketing research team has assembled the following sale information: You are researching the options for pricing the courses. Your goal is to achieve maximum revenue to establish funding to maintain and update the system to reflect annual policy changes in licensing requirements. a) Complete the calculations for Total Revenue by determining how many customers will purchase at each of the segment prices. Online Self Study Certifications for Social Work License Certification Certification Bundle Customers in Online Counseling as a Group Home Counselor TR Counseling TR Group Home TR Bundle Segment 1 1000 $190 $70 $260 Segment 2 1000 $150 $90 $240 Segment 3 1000 $95 $160 $255 Segment 4 1000 $35 $195 $230
b) At what individual price would revenue be maximized for the Certification in Online Counseling? Explain/support your answer based on the calculations in the table. c) At what individual price would revenue be maximized for the Certification as a Group Home Counselor? Explain/support your conclusion based on the calculations in table. d) What is the maximum revenue for an individual pricing policy? e) If you employed pure bundling what would be the maximum total revenue? Explain/support your conclusion based on the calculations in the table
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