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You have discovered a low-cost way in which people can brew espresso coffee drinks on their stoves at home, without the need for expensive coffee-making

You have discovered a low-cost way in which people can brew espresso coffee drinks on their stoves at home, without the need for expensive coffee-making machines. You want to form a company as a vehicle to market your discovery and your company to consist only of your family member. You want the word 'Anzac Coffee' to be part of the company's name to identify it as having a true Australian flavour. You envisage that, by the end of its first financial year, your company will have gross assets of at least $5 million, employ 20 people full time and have gross revenue of $10 million. Your five year plan shows that, by the end of that period, your company's assets will have increased to $13 million and have estimated revenue of $26 million. By that time, however the company will only need to employ five people full time, with 66 employed for half the time of a full time equivalent. Explain what type of company you would apply to register with ASIC, how that company would be categorised at the end of its first financial year, and whether it would remain in that same category in five year's time. Also, could the company name include 'Anzac Coffee'?

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