You have just become the marketing manager for an up-and-coming organic candle manufacturer that sells to retail stores. Upon joining the firm, you realize that there has been no research or advertising done to date, outside of a website and word of mouth. In order to take your sales even further, your company would like to sell directly to end users through the website. You decide to perform some primary quantitative research. Which quantitative study do you choose? Describe the research study.