You have just been appointed to the Board of Directors for a nonprofit organization which provides childcare services to children ages $2(1)/(2)$ through $10.$ It provides before and after school care $($wrap$-$around care$),$ preschool as well as toddler care. This organization has a $$perception is reality$$ problem. The building is old and beyond repair. There is no consistent $$look$$ for the organization. Staff even differentiate themselves as either $$preschool$$ or $$daycare$$ not as being a part of one entity. Explain how you would go about developing a marketing$/$branding plan that will shift perception and establish the organization as one entity and ultimately increase enrollment.$+$