You have just been hired as a marketing consulatant for Radio Flyer! Please review the following link to familarize yourself with this company www.radioflyer.com. The Vice President of Marketing, at Radio Flyer, would like to create a new initiative around the idea of goodwill.

You have been tasked with selecting a charitable organization to partner with Radio Flyer, in an effort to help them with their fundraising efforts. Based on this relationship, you will then build a detailed marketing plan, which will include the Radio Flyer product(s) you have chosen to feature, your pricing strategy, a promotion, and how you will market this relationship to your target audience.

Select a charitable organization that you feel would be a good partner for Radio Flyer. Write a brief summary of the charitys mission statement, the efforts of your selected charitable organization, and what the end-goals are for this campaign. Address these prompts in detail, with outside sources supporting the information:

• Explain how this charitable organization complements Radio Flyers current mission statement.
• Identify the ways this partnership creates added value to the customer.
• Detail what the end-goals are for this partnerships campaign.