Question
You have just been hired as a product manager to manage a new 'natural cosmetic launched by AVON. Propose ''product'' and ''promotion'' strategies as the
You have just been hired as a product manager to manage a new 'natural cosmetic launched by AVON. Propose ''product'' and ''promotion'' strategies as the product goes through the FOUR (4) Product Life Cycle (PLC) stages, namely Introduction, Growth, Maturity and Decline.
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Advertising Promotion And Other Aspects Of Integrated Marketing Communications
Authors: Terence Shimp, Craig Andrews
9th Edition
978-1111580216, 1111580219
