You have just been hired as manager of the marketing department for a medium-size manufacturing company. On day one, you have a meeting with the management team of the company. The executives have assured you that the company is doing quite well, and they have supplied you with sales figures for the past five years which, in fact, have been steadily increasing Your first task for the company is to analyze the information and make recommendations You are given the following data: Tad Sala Annual Sales (in thousands of U.S. Dollars) 2016 2012 2018 2019 2015 Product Profit Margin 10% B D E Total 794 10% 99% $120,000 80.000 56,000 N/A 160,000 416,000 $120,000 104,000 80,000 N/A 152,000 $456,000 596,000 136,000 104,000 N/A 176,000 $512,000 380,000 176,000 144.000 56,000 112,000 $568.000 $40,000 240,000 160,000 120,000 80,000 S640.000 The new product, Product D, was introduced in 2018. All of the products, A, B, C, D, and E, we saed Please submit a memo to the CEO of the company (200-400 words, single-spaced). answering the powing questions: 1 1. Over de five year period, how has the company done in sales and in profits? Why have these changes occurred? 2. What has been the impact of introducing the new product ? 3. What recommendations would you make e, hold inves, discontinue) HOLD INVEST DISCONTINUE (pain) A D E Please email your memo to Vicentium du by 10:00 am, August (Monday). Late assignments within 24 hours will receive partial credits only and not accepted her that time Tele2 saal Pradi Product B D E Total 2015 $ 12.000 4.NO 3920 Annual Profit (in thousands of dollars) 2016 2017 2018 $12.00 $90 $8.000 6240 N.100 10,500 500 7280 10,00 N/A 5.600 100 15.50 10,080 $37.520 SADAS S14120 2019 54.00 14400 11,200 12.00 7200 SIDO YA 400 NA T3CharSde Product B D E 2015 N/A N/A NA N/A N/A Percentage Change in Sales 2016 2017 2018 . 20.00% -1662 SOLO 30.77% 29.414 42. 35.46 N/A N/A N/A soon 15795 2019 50 5.36% 11429 28.57% Total Conte Sale Percentage of Product Contribution to Sales Produce 2015 2016 2017 2018 2019 A 28.85% 18.75 14.08 6.25% B 1929 2281 26 56 37.50% 1346 17.549 25.35% 25.00 D N/A N/A N/A 9.69 18.7594 E 3846 54 19.72 12 ore 100.COM 100,004 Tel : Peladatai Percentage of Product Contribution to Prof. Product 2015 2016 2017 2018 A 3417 31.90 23.6 18.0 16.631 19.90 2. 11 149 1781 2219 D N/A N/A N/A 24 E 41.00 46 147 100.00 Ta Pa Rea Sala Percentage Resumes 2017 2018 2016 2019 You have just been hired as manager of the marketing department for a medium-size manufacturing company. On day one, you have a meeting with the management team of the company. The executives have assured you that the company is doing quite well, and they have supplied you with sales figures for the past five years which, in fact, have been steadily increasing Your first task for the company is to analyze the information and make recommendations You are given the following data: Tad Sala Annual Sales (in thousands of U.S. Dollars) 2016 2012 2018 2019 2015 Product Profit Margin 10% B D E Total 794 10% 99% $120,000 80.000 56,000 N/A 160,000 416,000 $120,000 104,000 80,000 N/A 152,000 $456,000 596,000 136,000 104,000 N/A 176,000 $512,000 380,000 176,000 144.000 56,000 112,000 $568.000 $40,000 240,000 160,000 120,000 80,000 S640.000 The new product, Product D, was introduced in 2018. All of the products, A, B, C, D, and E, we saed Please submit a memo to the CEO of the company (200-400 words, single-spaced). answering the powing questions: 1 1. Over de five year period, how has the company done in sales and in profits? Why have these changes occurred? 2. What has been the impact of introducing the new product ? 3. What recommendations would you make e, hold inves, discontinue) HOLD INVEST DISCONTINUE (pain) A D E Please email your memo to Vicentium du by 10:00 am, August (Monday). Late assignments within 24 hours will receive partial credits only and not accepted her that time Tele2 saal Pradi Product B D E Total 2015 $ 12.000 4.NO 3920 Annual Profit (in thousands of dollars) 2016 2017 2018 $12.00 $90 $8.000 6240 N.100 10,500 500 7280 10,00 N/A 5.600 100 15.50 10,080 $37.520 SADAS S14120 2019 54.00 14400 11,200 12.00 7200 SIDO YA 400 NA T3CharSde Product B D E 2015 N/A N/A NA N/A N/A Percentage Change in Sales 2016 2017 2018 . 20.00% -1662 SOLO 30.77% 29.414 42. 35.46 N/A N/A N/A soon 15795 2019 50 5.36% 11429 28.57% Total Conte Sale Percentage of Product Contribution to Sales Produce 2015 2016 2017 2018 2019 A 28.85% 18.75 14.08 6.25% B 1929 2281 26 56 37.50% 1346 17.549 25.35% 25.00 D N/A N/A N/A 9.69 18.7594 E 3846 54 19.72 12 ore 100.COM 100,004 Tel : Peladatai Percentage of Product Contribution to Prof. Product 2015 2016 2017 2018 A 3417 31.90 23.6 18.0 16.631 19.90 2. 11 149 1781 2219 D N/A N/A N/A 24 E 41.00 46 147 100.00 Ta Pa Rea Sala Percentage Resumes 2017 2018 2016 2019
