You have just been hired by Coca-Cola to help them jump-start their social media marketing efforts. You know that this will involve more than just making a few memes, and you know you must use the power of marketing in all areas to help Coca-Cola develop a real social media presence.

Detail five specific steps you would take, in the format of a pitch presentation. Make sure that each step involves some clear aspect of marketing (not just promotion) and ensure that the steps are in logical order.