You have just been promoted from vice president of marketing of BrainDrain Corporation to president and CEO! That's the good news. Unfortunately, while you know marketing like the back of your hand, you know next to nothing about finance. Worse still, the word on the street is that BrainDrain is in danger of failure if steps to correct large and continuing financial losses are not taken immediately. Accordingly, you have asked the vice president of finance and accounting for a complete set of accounting statements detailing the financial operations of the company over the past several years.

Recovering from the dual shocks of your promotion and feeling the weight of the firm's complete accounting report for the very first time, you decide to attack the problem systematically and learn the hidden secrets of the company, statement by statement. With Mary Pruitt, the firm's trusted senior financial analyst, by your side, you delve into the accounting statements as never before. You resolve to get to the bottom of the firm's financial problems and set a new course for the futurea course that will take the firm from insolvency and failure to financial recovery and perpetual prosperity.

Which of the financial ratios are likely to prove to be of greatest value in identifying problem areas in the company? Why? Which of your company's financial ratios might you expect to be especially poor?

This question is related to pg 453 of Business: A Changing World (8th Edition)