You have just commenced working for a company that sells several accommodation packages.

Write a detailed 1,200 word report outlining:

• how the target market for these products/ services will be identified
• the procedures to be followed to analyse the target markets
• the customer/ consumer profiling methods to be used
• how you will develop marketing plans
• the design and development of promotional activities you will use
• the networks and public relations resources you will use
• how the success of your marketing plan/s will be monitored and evaluated
• legal liability and implications of consumer legislation that might be relevant

Format the report in ways that would be acceptable to your work organisation and include any recommendations or suggestions (supported by evidence) for improvement. (Format might include charts, graphs and spreadsheets.)

Before starting the report consider these questions:

1. Have you researched and understood the concept of a positioning strategy?
2. Do you have access to sufficient information to make informed marketing decisions?
3. Have you already started to collect information on competitors' marketing activities?
4. Are you familiar with the products of your major competitors and how they are different or similar to your own?
5. Are you familiar with the media selected by competitors for their advertising?
6. Do you understand the demographic profiles associated with different media