You have launched a new line of mouthwash call Bad Breath Buster. Customers see you as a breath freshener and do not see you as a substitutable product for mouthwash brands like Scope and Listerine. In this case, you must:

Question $5$ options:

Have a marketing objective problem

Have a point$-$of$-$difference that will be very profitable

Position yourself to steal shares from the market leader in the mouthwash category

Have a category confusion problem

Have a marketing objective problem