You have locally owned a Clay Jewelry store

Task 1: Discuss briefly the quality components, both market-perceived quality and performance quality, of your product or service.

Task 2: Outline any modification or adaptation needed to meet the physical or mandatory requirements of the target market (e.g., single package changes, total redesign of the physical core product, or any changes in between in order to comply with the product homologation).

Task 3: Discuss any green marketing and/or product development considerations relevant for your product or service.

Task 4: Identify your product in terms of the product component model. If your product is a service, briefly discuss its characteristics in terms of intangibility, inseparability, heterogeneity, and perishability. If the product is an industrial product, discuss the volatility of demand and derived demand, quality standards, and relationship marketing approach.

Task 5: Competing products: Does the competing product possess a sustainable competitive advantage such as continuous innovation or a powerful brand name? What is the competitions core product? What are the weaknesses and strengths of the competing product? Relate this analysis to your product strategy.

Task 6: Other variables influencing your product: Consider cultural barriers, national brand versus private brand strategy, and the country-of-origin effect.