You have received an award of $25,000 to improve financial literacy in New York State.

In order for you to keep the money, you are required to research and make a paper on the purchase of stock you will be buying with this money. Only stock traded on the NYSE or NASDAQ qualifies. It is important to research the following characteristics to help you make an evaluation. You can only buy stock from one company this year using all of your award money.

 

Describe:

• the company with the products and services they offer
• Business environment- anything related to the political-legal, social cultural, technological, competitive, and economic area. Must have information on all of the variables of the business environment
• Revenue: Debt and Expenses
• Brand Equity
• Competitive Advantages
• Include your analysis of a chart

 

Compare: The stock you are planning on buying against a competitor in the same industry. What are the advantages and disadvantages of the competitor company? Once you have made an evaluation of the two companies, make an analysis of your evaluation. Do you want to own this stock after you have compiled your research?

 

(please include work citation)