You have received the following SEC comment letter question:

We note the significant drop in sales of product A in 20X1 as compared to 20X2. Please expand your explanation to discuss why revenues decreased but the reasons for reduced sales of your product. We note your public statements expressing confidence in increased revenues in 20X3. In expanding your discussion of the reasons for drops in sales, please also explain, if true, why you are confident that any recent drop in sales is not indicative of a negative future trend.

How would you develop your plan to respond to the SEC? Provide an example of how you might respond.