You have recently been employed by Caf On The Sea (COTS) as a data analyst. COTS is a chain of caffes located on seaside cities around the UK. It was established 15 years ago with vision to bring in the UK the relaxing environment found in caffes around Italy and France coasts. COTS has grown successfully with a chain of 15 cafes in locations such as Brighton, Bournemouth, Southampton, Portsmouth, Blackpool, and St Ives. LO1: Critically evaluate the evolving use of data in solving business problems, presenting logical arguments based on evidence LO2: Explore how data analytics can be used within a business context LO3: Critically appraise the presentation of data within a business environment LO4: Critically evaluate different business analytical techniques as part of planning a data analytics initiative.