You have recently been hired as a marketing consultant by Warren Buffet's Berkshire Hathaway to conduct a competitive assessment of its Dairy Queen division. Dairy Queen is a fast food chain that serves hamburgers, hot dogs, and chicken. However, the restaurant chain is best known for their frozen dairy treats, most notably, the Blizzard. Using the "Marketing Commonality / Resource Similarity Tool" describe how you would approach this task and the key questions you would ask to provide a comprehensive view of Dairy Queen's competitive landscape. (P.S. Warren has promised you a lifetime's supply of ice cream if you can get this right)