You have recently been hired as the marketing manager for a small start-up company that has developed an innovative, eco-friendly water bottle. This reusable water bottle is designed to keep liquids cold for up to 24 hours, and hot for up to 12 hours. The company aims to target environmentally-conscious consumers who are looking for sustainable and functional alternatives to single-use plastic bottles. Answer the below mentioned 3 sub questions well keeping in mind their score weight given in the brackets

Question 1: [5 marks] Analyze the external environment factors (e.g., economic, social, technological) that could influence your marketing strategies for the eco-friendly water bottle. Provide examples of how you would adapt your marketing strategies to address these factors.

Question 2: [5 marks] Apply market segmentation principles to define the target market for the eco-friendly water bottle. Explain the segmentation variables (e.g., demographic, geographic, psychographic, behavioral) you would consider and how they would help you reach your target audience effectively.

Question 3: [10 marks] Develop a marketing mix strategy for the eco-friendly water bottle, covering the product, price, place, and promotion elements. Explain how each component of the marketing mix contributes to a successful product launch and aligns with the company's target market and overall marketing objectives.