You have recently completed a leadership development program, and your company has given you a retail store to manage. The employees at your store are diverse in terms of age, race, gender, and fluency in English. Your company has told you to set individual performance objectives for your employees to increase your store's profitability.

1. What specific types of actions do you think you should include in a plan to increase profitability in a retail environment?
2. Would you set the same performance objectives for different store roles, for example sales associates and cashiers?
3. Should your employees be involved in creating their own performance objectives? Why or why not?
4. Should your communication of performance goals be adapted for the diversity of the employees you supervise? How and why (or why not)?