You have recently obtained employment with as a sales agent with Real Estate Academy Australia. You have been designated a business development area of 1200 homes in TUGAN as your prospecting area.

You must now develop a prospecting plan to build your database of clients that will be looking to sell now, and in the near and distant future.

Step 1

In 25 - 50 words explain, what is the purpose of prospecting activities undertaken by real estate agents in relation to property sales

Step 2

1. Name the types of clients you would expect to encounter (target market) in your business development area by conducting area research. List (3) methods or strategies you as the agent can use to attract property listings for sale.
2. In reference to the methods or strategies listed in 2(1) what impacts do these have on the agency brand as well as personal brand?