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You have recently started a job as a sales representative with XBuy Company and are expected to sell laptops, monitors, and accessories. Your manager asks
You have recently started a job as a sales representative with XBuy Company and are expected to sell laptops, monitors, and accessories. Your manager asks you to propose methods for prospecting customers and design a framework for understanding the needs of organizational and individual consumers. He also wants you to explain how PESTEL analysis can be used to understand organizational and individual customer needs.
- Using your textbook and various sources on the internet, suggest three methods for prospecting the above-mentioned products to buyers and explain your reasons for choosing each method.
- Based on the SPIN technique, write 16 suitable probing questions (8 for organizational buyers and 8 for individual consumers) for selling one of the above-mentioned products.
- In response to your manager's request, discuss how you would use PESTEL analysis in understanding organizational and individual customer needs
please give references of authors and conclusion
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