You have started an affordable retail clothing business with the goal of gaining market share as soon as possible. You have been in business for about $2$ years and are looking for ways to gain a sustainable advantage over your competitors. As part of your preparation, you are assessing the business internally by conducting analyses on the financial data and historical trends of your company, as well as benchmarking against competitors like H&M$,$ Burlington, and Macy's. Which strategic question are you currently asking yourself?