You have the following data for product X: sales revenue $12,000, allocated fixed costs $11,000, variable costs $20,000. You cannot increase the price of product X or improve the production process to increase profitability. What should you do about product X? o drop the product both in the short term and in the long term o keep the product both in the short term and in the long term o keep the product in the short term and drop it in the long term O drop the product in the short term and keep it in the long term O do nothing - unprofitable products are just one of the costs of doing business