You have to choose a product or a service within the B2B market. Preferably choose products or services that belong to the B2B category clearly. For example, components for the automotive industry, fleet cars for big companies, computers for companies or institutions, etc. The product/service chosen will have to be used also in the Part II of the assignment of this course. This task consists in writing a Marketing Plan for an industrial Product/Service within a given company. o The marketing plan in this task will have to contain at least the following chapters Description of the company Description of the Product/Service The market analysis including a detailed analysis of the competitors, the market size in a given geography, etc. The customer profile, including the customer needs related to the chosen product/service The analysis of the environment (PESTLE) related to the product/service The SWOT analysis of the product/service. Do not confuse the SWOT analysis with the one of the company The task will have to be submitted in a report format, similar to the sample marketing plan given as a reading material.

Don't hand writing solution.