You have to choose one major brand you are interested in. This brand can be from any industry but MUST use at least two social media channels (Instagram, Facebook, twitter etc.) in their marketing communications strategy.

Once you have chosen the major brand you want to focus on, you are required to research, analyse and critique their social media channels and present a formal report on your findings and recommendations.

For your analysis of each social media channel, please include the following:

How many followers does each channel have.

What is the general information being shared on this channel?

What is the tone of the writing on this channel?

Who is the audience for this channel? Include demographic details: age, location, gender etc.

For your critique of each social media channel, please include the following:

What are 2-3 areas that need improvement on each channel?

Give 2 recommends for improving each channel.