you have to create a Research Paper on the topic of Privacy which is impacting Digital Marketing. The paper must contain credible research that supports the point of view you have taken. you have to analyze the issues from multiple perspectives and present a reasoned point of view, and build arguments supported by facts.

• Discuss the topic of privacy on the web and in Social Media Applications from the customers and marketers' perspectives.
• What are good examples of current practices by brands to preserve consumer's privacy?
• What are/should be the ethical guidelines that brands must follow when trying to build their consumers database using consumer data collected online or from Social Media Applications.