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You just lost a major account because a competitor provided a clear, desirable, and complete system to meet the customer's needs and solve the customer's
You just lost a major account because a competitor provided a clear, desirable, and complete system to meet the customer's needs and solve the customer's problem. The problem was with your
O a price
b targeting strategy
O c Differentiation and positioning strategy
O d crossfunctional skill
e team selling
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Operations Management
Authors: R. Dan Reid, Nada R. Sanders
4th edition
9780470556702, 470325046, 470556706, 978-0470325049
