Question
You just started a new business (a floral shop in Scarborough). Last week you hired an ad agency to design a simple 5-page website. To
You just started a new business (a floral shop in Scarborough). Last week you hired an ad agency to design a simple 5-page website. To help promote the new website and the new business, the agency recommended that you also run Facebook ads.
What can you test when you launch your website and your social campaign? Discuss two types of tests that you could run
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Managing Controlling and Improving Quality
Authors: Douglas C. Montgomery, Cheryl L. Jennings, Michele E. Pfund
1st edition
471697915, 978-0471697916
