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You just started working for a firm that sells frying pan. Currently, the firm sells its products only in specialty stores. You think you can
You just started working for a firm that sells frying pan. Currently, the firm sells its products only in specialty stores. You think you can improve sales by branching out to other types of retailers. Prepare a short plan that identifies the additional types of retailers your firm could sell to and what the advantages of selling to those types of retailers would be. Include at least two examples of each type of retailer.
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