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You know that a 4:1 return on ad spend ratio is ideal for most online marketing campaigns. You also have been mandated to generate a

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You know that a 4:1 return on ad spend ratio is ideal for most online marketing campaigns. You also have been mandated to generate a revenue of $160,000 in this fiscal year. How much budget would you have to ask for if your return on ad spend turns out to be $3.80 for each $1 spent? Your

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