You landed a job as a financial analyst at a startup company that manufactures accessories for smartphones and tablets. The company specializes in protective and decorative cases for these devices. Kendra is the founder and started the company two years ago. She first manufactured the goods in her garage, before expanding to a full-size manufacturing facility. Kendra successfully launched and sold two previous Internet companies, using the proceeds from those to launch this business and buy the manufacturing facility outright Kendra is very proud she was able to do this without taking out a loan or taking on additional inventor Kendra has never sold the cases directly to consumers, instead, she sells the cases using the retail distribution channel. As is customary in this channel, she provides 60-day payment terms to her customers. The cases have proven very popular since she began marketing them and have created a steady revenue stream with each unit selling at a healthy profit. Sales increased monthly in the year prior to your employment with an overall 25% increase in sales volume. Kindra hired you to take over financial management of the company You review the company's financial status and are surprised to learn Kendra has had trouble meeting her payroll obligations on time, with some payrolls at least two weeks late. What is the source of Kendru's cash shortage? O a. Price of cases set too low Negative cash flow Cost of long term debt financing d. Seasonality of revenue