You manage a market research firm and are reviewing five projects. Suggest what type of research you would recommend for each project and generate a brief description of the information you would collect and any problems or challenges you foresee for each of these situations. The projects are outlined below:

A retail chain with 15 outlets wants to know what customers think of its new loyalty program.

A food manufacturer is launching a line of frozen gluten-free pizzas and is interested in consumer perceptions of the new products.

A provincial political party wants to determine the characteristics of the population of each electoral district in the province.

An advertising agency has created a new logo and ad campaign for a well-known soft drink, and it needs consumer feedback on its ideas before launching the campaign.

A shopping centre management firm wants to analyze the flow of people through each of its centres to help decide on renovations.