You may adapt or modify sections of the marketing plan template to suit your needs. However, your completed plan must include the following.• Identification of current and relevant marketing issues• Detailed, realistic implementation and monitoring program• Details of marketing techniques and distribution networks• Opportunities presented by new technologies• When completing the financial section of the marketing plan, it is not necessary to provide actual figures or budgets. Simply include a template or list of what you would include if the marketing plan were completed in full.• The presentation of your marketing plan must demonstrate your ability to produce accurate, neat and professional business documentation.