Question
You may notice an ad for a new automobile or a new computer with what appears to be a low price. However, when you take
You may notice an ad for a new automobile or a new computer with what appears to be a low price. However, when you take a closer look, the price is not as low as it seemed. Why is this the case?
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Advertising & IMC Principles & Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
9th Edition
9780132998208, 0132163640, 132998203, 978-0132163644
