• You may think of your college or university as an organization that offers a line of different educational products. Assume that you have been hired as a marketing consultant by your university to examine and make recommendations for extending its product line. Develop alternatives that the university might consider:
• a.Upward line stretch
• b.Downward line stretch
• c.Two-way stretch
• d.Filling-out strategy

Describe how each might be accomplished. Evaluate each alternative.