Question
You must develop concepts for three (3) marketing communication executions (using 3 different IMC tools) that you believe will be most effective for achieving your
You must develop concepts for three (3) marketing communication executions (using 3 different IMC tools) that you believe will be most effective for achieving your marketing and communication objectives. Each concept will need to be fully developed and explained.
1. social media marketing
2. advertising
3. sales promotion
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Marketing Management
Authors: Dawn Iacobucci
1st edition
1285429958, 978-1285429953
