You must submit a word-processed report. Your report should answer Tasks 1

The word count for your report must be between 1200 to 1500 words and submit your

work as a word file attachment only.

This section requires you to demonstrate the knowledge and skills you have

acquired throughout the course by producing not more than 1500 word, fully

referenced, academic report that addresses the tasks given below. To complete

the assignment, you will need to choose an industry sector and an appropriate

organisation within it to research.

3. Choosing an appropriate organisation

During the COVID-19 crisis many e-commerce companies thrived as many

people shifted to online shopping to avoid physical trips to traditional retail

stores and markets. This trend is confirmed by research figures that indicate

consumers have been spending on average 10-30% more online.

Step 1: select an industry sector that you are interested in from the

following list: Entertainment and Music, Fashion, Fitness and Health,

Food and Drink, Medical, Publishing and Media or Technology.

Step 2: select a business within your chosen sector that had an existing e-

commerce presence prior to the pandemic and which has flourished during the

pandemic. A feature of this sort of business is that it:

Already had an e-commerce presence prior to the COVID-19 pandemic.

Grew its customer base and/or revenues during the pandemic.

Achieved this growth as a result of taking advantage of new

opportunities or developing new e-commerce business models.

Can be either an "e-commerce only" business or a "multi-channel" business.

Researching your organisation

You can use web resources to enable you to understand the context in which

your selected organisation operates.

Do not limit yourself, however, to web-based sources of information. You should also use

academic, industry and other source

NB.

You are not expected to submit your background research, it should be

used

purely to help formulate your responses to the following tasks:

Your work should not exceed 20% similaritv index using the

plagiarism tool

Task 1

Undertake a SWOT and PESTLE analysis on your chosen organisation and use the

results to analyse the main e-commerce related opportunities and challenges it has

faced because of the COVID-19 pandemic and evaluate how successfully it has

addressed these