You need first to state the area of investment, and why did you choose it, then....

1. Decide what would be the segmentation bases that you will focus on in order to gain the maximum value from the market

2. Define your target segment: characteristics and size of the target market

3. Discuss in details the micro-environmental & Macro-environmental actors

4. Write in details a SWOT analysis

5. What would you consider to be the best positioning for your product and value proposition strategy to enter the market (how and why)