You opened a new squash court in an upmarket area. The squash court is well maintained and is in close proximity to a rival squash court. You plan to have competitive membership fees, friendly service and package deals, none of which the rival squash court has. The squash court is currently on the outskirts of town; however, it is a fast-developing area. With this in mind conduct a SWOT analysis of the squash court venture. Tip: Briefly explain SWOT Use the case study to provide examples