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You operate a Caribbean destination resort. You currently offer plans for a cruise de- parting from the resort and plans for a casino stay. It

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You operate a Caribbean destination resort. You currently offer plans for a cruise de- parting from the resort and plans for a casino stay. It is expected that in 2021 there will be some return to more normal travel. You will re-launch your advertising for 2021 an- nouncing that customers will be able to do both for one price. Your marginal cost per customer across both tours is $4800. Customer Preferences Cruise Casino $7.000 $3.000 $2.000 $6.000 As a rough approximation, you estimate that approximately 33% of your customers will never bundle. You know that about 21% of your customers decline cruises be- cause of seasickness. At least 12% decline the casino trip saying they don't believe in gambling. Given the preferences distribution, will the mixed bundling increase profits? To support your answer, you must show your calculation of the net gain in profit, if any, with a mixed bundle strategy

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