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You operate a Caribbean destination resort. You currently offer plans for a cruise de parting from the resort and plans for a casino stay. It

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You operate a Caribbean destination resort. You currently offer plans for a cruise de parting from the resort and plans for a casino stay. It is expected that in 2021 there will be some return to more normal travel. You will re-launch your advertising for 2021 an- nouncing that customers will be able to do both for one price. Your marginal cost per customer across both tours is $4800. Custom er Preferences casino $7,000 $3~ $2,000 $6,000 Given the preferences, would bundling improve profits over the high-price strat- egy? Support your conclusion by showing if (by how much) profits differ under each strategy, bundle versus high price

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